Western Stores in Tokyo
Today I was digging for some info on ‘burger king hamburger’ and came across the following paragraph:
Many overseas companies want to open shops in Japan. The Japanese market is very lucrativefor companies that prove to be popular here. But the Japanese consumer is very finicky. Companies that dont meet Japanese expectations are doomed to fail. For example, the American donut company, Dunkin Donuts , is popular in America. But when they opened stores in Japan, the Japanese people found their donuts too sweetand Dunkin Donuts was unable to stay in Japan. On the other hand, the l
source: Western Stores in Tokyo, Tokyo Five
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