Adam Hanft: Millions Downloaded vs. Billions Sold: Apple's New Brand Collective Changes the McDonald's Game
In the afternoon I used Yahoo! to find more info on ‘hamburger sauce’ so I could post it into ‘Hamburger recipe’. And this is one of the first results:
You’ve no doubt seen the Apple ads. Big, full page splashes that trumpet the number of iPhone applications that have been downloaded — over 500 million, they represent. The phone nests in the center of the page, and it’s surround by call-outs that recite the range of sexy applications. Let your iPhone “hear” a song and Shazam will tell you who’s singing it. Get your yoga poses anywhere you want with Yoga Stretch. Edit your photos and add witty, Stewart-esque commentary with Photogene. They’
I tried several more searches on ‘hamburger sauce’ but after 10 minutes I got tired, gave up and posted this entry to ‘Hamburger recipe’. Still, I think it was an interesting time.
